Celebrating 45 years in 2020, Suzanne Harward is redefining the bridal industry by launching its most innovative project to date.
Using the latest Augmented Reality, the brand is launching its personalised app. This technology is set to revolutionise the couture industry making the Suzanne Harward Australian designed and made gowns more accessible for our global audience. Marrying technology with design, the couture house is set to transform the bridal world.
Imagine, visiting your wedding venue or shopping from the comfort of your own home. You now have the ability to select the gowns of your choice with an AR life-size model appearing on your screen in your exact location. The model will appear larger as you walk towards her allowing the client to view the intricate details of the gown. This latest technology provides you with the opportunity to make your vision come to life before the outset of your shopping experience (download here).
Historically international clients have only been able to view front and back images online. This new technology now offers a virtual experience that reflects an in-store appointment giving a level of trust that transcends the online shopping space.
Clients will be able to be transported into the couture world of Suzanne Harward this February. The SH app will be available for clients to download both on android and iOS devices.
Download the app here and explore the Suzanne Harward collections including the latest Mystic Mode pictured throughout this feature.