Abel fragrances were founded in Amsterdam by New Zealander, Frances Shoemack with a simple goal – to create the world’s best natural perfume.
This originated when Frances was searching for a fragrance that was made from 100% natural ingredients, smelled divine, and lasted throughout the day. After failing to find anything that met these standards, she took the initiative to create one without compromising on ethics or aesthetics.
Abel is a brand that believes indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you.
But how do you choose which scent is right for you? Enter, the Abel Discovery Set. We love that this allows you to try all seven fragrances in the Vita Odor collection from the comfort of your own home. This beautiful set of 1.5ML vials is the perfect gift for a loved one – or a treat for yourself!
The beauty of all-natural ingredients is that they’ll evolve on your skin, working with your natural body chemistry to create a unique scent. One that will continually evolve throughout the day.
Try a new scent each day of the week – or take it away with you and explore a fragrance on each day of your honeymoon to see which one you love the most.
We were also impressed by the cardboard packaging which was not wrapped in plastic. It’s wonderful to see companies taking initiative to create gorgeous products that are sustainable. Unlike other mainstream brands, Abel uses plant-derived ingredients that are readily biodegradable in our ecosystem. The fragrances are vegan, cruelty-free and all ingredients are ethically sourced. Full transparency. No greenwash. We love it!
To find out more, visit Abel
