Creed Love in White at WORLD Beauty – Founded in 1760 and passed from father to son since, Creed is the only dynastic, privately held luxury fragrance company in the world, with Love in White inspired by master perfumer Olivier Creed’s love of sailing the world’s oceans, a zesty citrus scent grounded by powdery rice husk with cool notes of spring blooms.

P Creed

Illustration by Sarah Larnach | Fragrance from World Beauty