Giorgio Armani launches MY WAY INTENSE

Last year Giorgio Armani treated us to MY WAY, a fragrance that encapsulates a collection of the worlds most intriguing and tempting scents. Now Giorgio Armani unfolds a new chapter in the MY WAY story with MY WAY INTENSE.

A new intensity, the same philosophy. MY WAY INTENSE is an enthralling new way to experience the MY WAY philosophy, which is defined by broadening one’s horizons, shaping a truly unique self through experiences and encounters, and awakening the senses.

MY WAY INTENSE captures how stepping out of the familiar intensifies one’s perception. This leads to moments being experienced even more powerfully. This scent encapsulates the intensity of the experience that arises when one is aware of the world that surrounds them. The ordinary is transformed into the extraordinary, and each moment is lived more profoundly.

This divine fragrance comes just in time for the gifting season. MY WAY INTENSE is the perfect Christmas gift for someone you love or for a bride looking for her wedding day scent.

This fragrance has been carefully created with scents sourced all over the world. In a time where travel is limited let this fragrance take you on your own journey.

MY WAY INTENSE opens with a bright luminosity, thanks to notes of bergamot heart from Calabria, Italy, and orange blossom from Egypt. At the heart are the two tuberose heart absolutes, composed of flowers hand-picked in the Indian region of Mysore. The base notes reveal a sensual trail. Evocative and creamy sandalwood is sourced from the South Pacific island of New Caledonia.

Eco-conception is at the heart of MY WAY INTENSE. The fragrance’s bottle is designed with the purpose of driving a shift in luxury consumption patterns. The MY WAY INTENSE bottle offers the same innovative refill system as the MY WAY flacon, a first in the fine perfumery industry. All sizes of its spray bottles can be refilled seamlessly, without using a funnel.

Giorgio Armani’s committed to reducing the brand’s environmental impact, with a particular focus on carbon emissions. To do this, the brand strives to avoid, reduce, and offset carbon emissions wherever possible. Giorgio Armani commits to supporting the preservation of critical forests, offsetting those remaining emissions through a program of reforestation and conservation projects. Ultimately, MY WAY achieves carbon neutrality.

Take your scenes on a global journey and shop MY WAY INTENSE at Smith + Caughey’s.