To celebrate Mother’s Day, Abel has teamed up with organic children’s clothing brand Gray Label to launch a soothing fragrance for the busy mum. Say hello to Nurture.
Designed to remind new and expectant mothers out there to take a moment to look after themselves too, Nurture is a little dose of self care with every spritz.
Grounded in soft East Indian sandalwood, this is an everyday uplifting scent with top notes of fleur l’orange, Bulgarian rose and lentisque.
The fragrance was created by Nose Fanny Grau, a mother herself, and Abel’s very own master perfumier Isaac Sinclair.
“Often pregnant women (being hyper-sensitive to smells) are wary of using perfume – with good reason,” Grau explains. “In Nurture, I used only the best non-allergenic, natural ingredients to ensure it becomes their daily dose of delight.”
Created by mothers for mothers, 1% of profits will go towards supporting Africa-based nonprofit organisation Solar Sister, a women-centered network of entrepreneurs committed to bring clean energy technology to remote communities in rural Africa.
Together Journal’s founder and editor Greta Kenyon was gifted Nurture to add to her already impressive collection of Abel perfumes for Mother’s Day and it’s already her go-to fragrance out of them all.
Though it’s no surprise the perfume has earned her approval. Abel’s founder Frances Shoemack set about on a quest to prove natural perfume can be chic, modern and worthy of sitting beside the world’s leading fragrances.
With master perfumer Isaac Sinclair beside her side, the duo filled a gap in the market for natural scents sourced and packaged responsibly.
The Abel team works hard to create innovative practices and continues to challenge industry norms when it comes to providing biodegradable, environmentally-friendly alternatives for conscious urbanites around the world. This doesn’t they compromise on aesthetics either with each fragrance housed in an ultra-chic bottle.
Visit the Abel website to learn more about Nurture and their other cult fragrances.
