Deadly Ponies partners with the legendary Eichardt’s Bar.
This winter, two South Island icons come together for a design-led moment of warmth and style. In celebration of its 20th anniversary, New Zealand accessories house Deadly Ponies partners with the legendary Eichardt’s Bar for a limited seasonal takeover in Queenstown, centred around texture, tone, and quiet luxury.
From 31 July to 14 August 2025, Eichardt’s Bar, known for its roaring fire, timeless interior and considered cocktail offering, will be transformed through the lens of Deadly Ponies’ distinctive creative world. The collaboration invites guests to settle into winter’s slower rhythm in a space that is both intimate and elevated.
At the heart of the experience is the Mountaineer Blanket in Fern, designed by Deadly Ponies and inspired by the surrounding alpine landscape. The blanket references the brand’s flagship location in Queenstown’s historic Mountaineer Building and forms part of their Thorn of Plenty palette. Its earthy hue and tactile finish create a grounded elegance that complements the bar’s quietly luxurious atmosphere.
A bespoke cocktail menu has also been created in collaboration with Eichardt’s expert mixologists. Seasonal and refined, the drinks offering mirrors the spirit of the collection and speaks to the shared commitment to detail and craft.
This partnership is not simply a brand activation, but a thoughtful intersection of fashion, lifestyle and place. It reflects the current fashion landscape’s growing emphasis on seasonality, sustainability and sensory experience. Luxury, in this context, is about intention and ritual rather than excess.
For Deadly Ponies, the collaboration also marks two decades of directional design and material innovation. Founded by Liam Bowden in 2005, the brand has grown from a small-scale studio into an internationally recognised accessories label. Known for its artisanal construction, sculptural silhouettes and ethical production, the label is committed to creating with both longevity and responsibility in mind. With Toitū carbon-zero certification, B Corp status and a robust in-house Recycle Programme, Deadly Ponies is actively shaping what it means to be a modern luxury brand.
Eichardt’s, with its lakefront setting, heritage charm and impeccable hospitality, remains one of Queenstown’s most iconic destinations. Since its establishment in 1867, it has defined a uniquely Antipodean style of elegance, one rooted in place and experience. The bar, with its fire-lit intimacy and steady rhythm of locals and travellers alike, offers the perfect setting for this creative union.
The Deadly Ponies x Eichardt’s takeover is a seasonal invitation to pause, connect and indulge in the beauty of well-crafted things. A quiet celebration of character, craft and the richness of winter.
Available from 31 July to 14 August 2025, at Eichardt’s Bar, Queenstown.
For more information visit deadlyponies.com | @deadlyponies and imperiumcollection.com | @eichardts
