SABEN releases the highly anticipated second drop of its Autumn Winter 2025 collection.
Following the success of its first Autumn Winter 2025 release, SABEN returns with the much-anticipated second instalment of The Muse—a collection where timeless elegance seamlessly intertwines with contemporary sophistication.
Anchored by the brand’s distinctive design DNA, Drop II introduces a richer, more textural palette led by the standout shade of Merlot. This opulent hue flows across new and beloved silhouettes alike, including the all-new belted tote Tia, the ever-popular Coco Crossbody, and best-selling hold-alls Roma and Milan—each piece designed to be both a functional companion and a sentimental treasure.
The campaign, brought to life through the visionary lens of mixed media artist Anahita Paul, dives deeper into the legacy of Sarah Saben—the grandmother and enduring muse of Creative Director Roanne Jacobson. Her presence continues to echo throughout the collection, offering an intimate connection between past and present. The visual language—a dreamlike fusion of collage and nostalgia—effortlessly builds on the original Muse narrative while introducing a fresh, modern perspective.
In a landscape saturated by fast fashion, SABEN stands firm in its commitment to slow, considered design. Drop II honours the craft of accessory making, encouraging wearers to embrace longevity, detail, and meaning in the pieces they carry.
SABEN AW25 Drop II launches online at saben.co.nz and in select retailers nationwide on 16 May 2025.
Visit saben.co.nz and @sabenltd to learn more.
