Marking her 20th year in business, Saben’s founder designer and creative director, Roanne Jacobson has her sights set on her hometown of Sydney, choosing to host the global premiere of her Spring Summer 22 collection SOUL SISTERS at David Jones Elizabeth St Flagship store.

The catalyst that sparked the move was an invitation from New Zealand Trade and Enterprise. As part of their ‘Discover New’ event launching on July 7th, Level 8 of David Jones Elizabeth Street Flagship, Sydney will be transformed into a gallery exhibiting the best of New Zealand brands, with Saben proudly carrying the torch for the luxury accessories category. The premier event on July 24th has a very limited amount of tickets up for sale and the brand, in association with David Jones will also be giving away tickets to a lucky couple. Each ticket includes a complimentary light refreshment on arrival, and a premium gift bag valued at $250, full of treats from our favourite New Zealand brands. You can enter below…

WIN TICKETS TO THE SPRING / SUMMER 22 SOUL SISTER COLLECTION GLOBAL PREMIERE IN SYDNEY! HERE

After 20 years as New Zealand’s much-loved accessories brand, Jacobson is using the showcase as an opportunity to plant a flag in the sand, launching her brand to the Australian market. Following two years of monumental growth in New Zealand, Jacobson decided it was time for new opportunities in her home city of Sydney.

And if you don’t want to leave your tickets up to chance you can also purchase at the below link, but do be quick as they are very limited.

Buy tickets to the Saben x David Jones launch event here

“After 2 years of uncertainty, the decision to take on the Australian luxury goods market is one we didn’t want to miss. When these opportunities present themselves, you don’t say no. Reaching our 20th birthday, we’re on the cusp of the next chapter for our brand, not to mention an exciting milestone for me personally. The timing feels right.” says Jacobson.

WIN TICKETS TO THE SPRING / SUMMER 22 SOUL SISTER COLLECTION GLOBAL PREMIERE IN SYDNEY! HERE

WIN TICKETS TO THE SPRING / SUMMER 22 SOUL SISTER COLLECTION GLOBAL PREMIERE IN SYDNEY! HERE

Roanne Jacobson is hosting a trunk show, the global premier of Saben’s Spring Summer collection at David Jones Elizabeth St boutique on Sunday, July 24th.

Buy tickets to the Saben x David Jones launch event here