
SOPHIE steps into high summer with effortless ease
The Tāmaki Makaurau-based lifestyle brand, named for founder Belinda Cannon’s daughter, has become synonymous with understated modernity. In just two years it has built a devoted following for collections that sell out with every release, proving there is a hunger for its refined take on everyday dressing. This season, SOPHIE expands its universe with a fresh chapter of ready-to-wear, sun-ready accessories and a considered jewellery edit that distils its signature aesthetic into pieces designed to live with you.








Photos Above Go To Top










Photos above Always Shirt




Photos above Love This Shirt
Spring Summer apparel
Lightweight fabrics and gentle silhouettes define SOPHIE’s Spring Summer drops. Think relaxed tailoring, nostalgic shapes and subtle details realised as shell-button tops, floaty midi dresses and shirts that shift easily from city to sand. These are clothes that invite movement and ease yet carry a quiet confidence. Hero styles include the Go To Top, offered in black or denim stripe with a subtle peplum and adjustable straps; the Effortless Pant in lightweight cotton with a softly sculpted barrel hem; and the Bows Dress, a breezy, oversized silhouette with bow-tied straps in pure linen or a linen-cotton blend.
The palette captures the mood of high summer with grounding neutrals of Parchment, Chalk and Black & White offset by soft shades of Hay, Mist, Forest and Coast – hues reminiscent of coastal haze, sun-bleached grass and late golden light. Checks, stripes and fine linear patterns bring a discreet playfulness that keeps the pieces timeless yet fresh.




Photos above Cotton Midi Dress




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Everyday Classics jewellery
Marking a new direction for the brand’s jewellery, the Everyday Classics edit refines SOPHIE’s best-loved designs into modern essentials for stacking, layering and living in. Crafted in sterling silver and 14-carat gold-plated sterling silver, the collection offers huggies, hoop studs and minimalist silhouettes designed as subtle statements that transition seamlessly from day to night. It embodies quiet luxury and the idea of jewellery as part of your daily rhythm rather than a one-off occasion.




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Photos above Sarong
Accessories with a modern twist
On the accessories front, SOPHIE debuts the Bring It Bag, a timeless woven shoulder bag conceived as an all-year essential. Hats return with renewed character: the So Relaxed Hat reappears in playful stitched spots and signature logo styles; the Go Wild Hat updates the cowboy shape with laidback charm; and the new Travelling Hat folds, packs and adjusts with ease for life on the move.






Photos above Effortless Pant




Photos above Shells Button Top
A clear point of view
SOPHIE has redefined the essentials of everyday dressing in record time, and this season cements its point of view: timeless design, versatile wearability and pieces destined to last far beyond the season. It is a brand attuned to how modern women actually dress – balancing nostalgia with practicality, and trend awareness with longevity.




Photos above Go To Dress
About SOPHIE
Designed in Tāmaki Makaurau, SOPHIE embodies the essence of lasting memories and the joy of life. Its mission is to create timeless pieces to be loved and cherished for years to come, an ethos reflected in every collection.



Photos above Short Sleeves Shirt




Photos Above Tie Top


Photos above I’m Ready Skirt
For more information visit sophiestore.co.nz and @sophie_store



