An icon, thoughtfully reimagined for modern skin.
Few beauty products earn true icon status, but Bobbi Brown‘s Vitamin Enriched Face Base has long been one of them. Loved by makeup artists, brides and beauty editors alike, it has built a devoted following thanks to its ability to blur the line between skincare and makeup, creating the kind of healthy, luminous canvas that makes every complexion look effortlessly polished. With the arrival of Vitamin Enriched Face Base+, the beloved original has been thoughtfully evolved for a new generation, delivering enhanced skincare benefits while preserving everything that made it a classic.
The launch was celebrated last week at Auckland’s beautiful Sala studio, where media were invited to experience the product following a graceful Pilates barre session. It was a fitting introduction to a formula centred on balance, wellbeing and the confidence that comes from skin that looks naturally radiant before makeup even begins.
Founded in New York in 1991, Bobbi Brown has always championed a less-is-more philosophy, believing makeup should enhance rather than conceal. That vision feels more relevant than ever, as today’s beauty conversation shifts towards products that work harder, combining skincare performance with makeup artistry. Vitamin Enriched Face Base+ sits perfectly within that space, functioning as both a deeply nourishing moisturiser and a high-performance primer in one beautifully considered step.
The iconic buttery texture remains, as does the uplifting blend of grapefruit and geranium that has become synonymous with the product. The refreshed formula introduces a powerful SuperVitamin Blend, featuring five times more vitamins, including Niacinamide, Vitamin C and an increased concentration of Panthenol to help strengthen the skin barrier, boost radiance and improve long-term skin health. Clinical testing showed an immediate 122 per cent increase in moisture, while skin smoothness improved after four weeks of use. It also provides 24-hour priming performance, helping makeup remain beautifully fresh throughout the day.
Bobbi Brown Event
The launch was celebrated last week at Auckland’s beautiful Sala Studio, where media were invited to a beautiful brunch to experience the product following a graceful Pilates Barre session. It was a fitting introduction to a formula centred on balance, wellbeing and the confidence that comes from skin that looks naturally radiant before makeup even begins. See event photos by Hope Patterson below.
Here at Together Journal, the product has long been a firm favourite. Our Editor, Greta Kenyon, has relied on Vitamin Enriched Face Base for years and rarely applies makeup without it. She loves its fresh citrus scent, the way it creates a beautifully smooth base without feeling heavy, and how nourished her skin feels long after application. It is one of those rare beauty products that quietly earns a permanent place in your routine.
For brides, that reliability is everything. Whether you’re preparing for your engagement celebration, wedding morning or honeymoon, flawless makeup always begins with beautifully prepared skin. Vitamin Enriched Face Base+ delivers the kind of hydrated, healthy-looking complexion that allows foundation to melt seamlessly into the skin, creating the fresh, skin-first finish that continues to define modern bridal beauty.
Sometimes the most enduring beauty icons are the ones that never ask to be the centre of attention. They simply make everything else look better. Bobbi Brown‘s Vitamin Enriched Face Base+ does exactly that, proving once again that great makeup always starts with exceptional skin.
For more information, visit bobbibrown.com.au and @bobbibrownanz.
