Amélie George Bridal – Issue #32

“Imagine a world where nature’s artistry takes centre stage, where imperfections are celebrated as unique signatures of beauty, and where each piece of jewellery tells a story of individuality,”

Thanks to the dynamic duo behind Australian bridal brand Amélie George, we no longer have to imagine. Sarah and her co-founder and co-director Alison Clouston have plumbed the ocean’s depths for inspiration for their latest collection of bespoke bridal jewellery.

“Our SS23 collection unveils a compelling narrative rooted in the world of baroque and free-form freshwater pearls,” says Sarah from her Melbourne office.

“These pearls, with their untamed shapes and iridescent lustre, symbolise a harmonious blend of the natural and the refined, of bohemian elegance and timeless beauty.”

Their luminosity, she adds, is a symbol of femininity. “This new collection, which we’re really excited about, is inspired by classic shapes that we like to think of as wearable art — miniature sculptures celebrating the female form. Boldly feminine and sophisticated, this collection is a celebration of nature’s beauty and its relationship in the modern world.”

That translates into three key styles, including Layla earrings, which feature freshwater pearls in a delicate double-drop design; Cassidy freshwater pearl earrings, designed to highlight the decolletage, and Nova, crystal bar drop earrings featuring a large baroque pearl.

The collection is an invitation for brides to embrace their unique journey, where each piece of jewellery becomes a part of their wedding day. Amélie George, which is loved by brides from Scandinavia to the US, started in 2018 when friends Sarah and Alison were young mothers.

“We found we had a shared affinity for business, and even though we were on maternity leave from demanding careers, we realised there was a gap in the market for affordable yet elegant and modern bridal accessories.”

It helped that Sarah had experience in the bridal sector and Alison had completed an MBA. While juggling small babies with the demands of a start-up, they launched Amélie George with a curated range of delicate bridal earrings that fuse classic charm with modern romance.

Over the years, that brief has expanded to take in a range of statement necklaces and bracelets, as well as hair accessories such as hair pieces and pearl pins, and garters.

“Garters are a traditional symbol of sensuality and our 100% silk wedding garters are designed to add that alluring hint to a bride’s outfit.” But it’s the friends’ collection of detachable veils, which range from flowing to intricately adorned, that really put them on the map.

“We sold out of these veils within a month of launch,” says Sarah. “Having been in the industry for more than 15 years, it didn’t seem practical to take hair clips in and out of perfectly styled hair all day, so having a veil that detaches easily gets around that issue.”

Their vegan fur wedding jackets, which come in handy for chilly nights or an added layer of style, have also proved popular since launching in 2020.

A year later, the pair released a range of practical tools to help brides plan their special day, such as wedding planners and wedding cards.

Now that the SS23 pearl range of jewellery has been launched, Sarah and Alison are turning their attention to future projects.

That includes a menswear collection of gold and 925 silver cuff-links and tie pins that match the brand’s polished and signature brushed finish.

“It’s part of our vision to diversify our offerings and cater to a broader audience.”

For these enterprising Aussies, creating items that make a bride or groom’s day special is their secret sauce.

“Being able to be part of these moments is a true honour and one we don’t take for granted.”

Visit their website and follow them on Instagram: @ameliegeorgebridal