The campaign for Crane Brothers’ Spring/Summer 2023 collection was photographed and filmed in London, which has long been a source of inspiration for founder Murray Crane.
“Reconnecting with the world, I wanted a strong and confident collection that showcased the breadth and depth of our offer. The decision to shoot in London reflects this; we definitely want what we design, develop and make to be of a global standard”. Says Murray Crane
The newest collection continues to draw on its strength, of which tailored garments are represented in a relaxed Antipodean way. There is a strong emphasis on separates, especially tailored trousers, which assert their importance as the brand moves past chinos. Suits also have their place in this collection, featured in softer tones and fabrics.
Having been known to be brilliant innovators of men’s tailoring, Crane Brothers never fails to introduce pieces that are of unbeatable quality and versatility. The newest collection continues to draw on the strength of which tailored garments are represented in a relaxed Antipodean way. There is a strong emphasis on separates, especially tailored trousers, which assert their importance as the brand moves past chinos. Suits also have their place in this collection, featured in softer tones and fabrics.
The latest ready-to-wear and occasion pieces aim to elevate the wardrobe for the new season and help clients find the perfect attire for their big day. The collection also features an expansive new range of lightweight and breathable pieces which are perfect for the coming spring/summer season.
To further expand on their newest collection, founder Murray Crane says, “I feel the pendulum has swung back from super casual and sportswear. Men are wanting to dress with a confidence that well-made and well-cut garments will allow them. This collection reflects that change.”
As such, key tones for this season include grey, terracotta, olive, tan, bone, and navy in all its various forms. In order to create light garments that are easy to wear during the warmer months, the materials used ranged from linen, cotton, wool, cashmere & silk blends. One key introduction for their Spring/Summer 2023 collection is a new cashmere & silk knitwear that has the comfort and ease of cotton with a luxurious finish that is incredibly soft.
With grooms more actively looking for unique formalwear post Covid lockdowns, Crane Brothers has also released their own capsule collection for occasions with velvet, linen, and wool & mohair all taking centre stage.
Having been known to be brilliant innovators of men’s tailoring, Crane Brothers never fails to introduce pieces that are of unbeatable quality and versatility.
See more of the collection at Crane Brothers’ website HERE or visit their Instagram HERE.
London location photography by jamesholborow.com
In-studio occasion photography by sophiemiyasmith.com
