No matter where we live in the world – landlocked, lakeside, temperate or tropical – the ocean’s tides touch everything and everyone. From the forest of breezy kelp on the seabed to the rippling waves above, our global community’s future sits on the shoreline.
That’s why, one of the world’s leading skincare brands, La Mer, is promising to protect our greatest life source through its Blue Heart Oceans Fund. Since its establishment in 2017, the initiative has been working hard to support ocean preservation efforts.
Over the last few years, La Mer has teamed up with The Nature Conservancy to plant more than 400,000 mangroves in the Caribbean while the beauty powerhouse has promised that over 75% of its packaging will be recyclable, reusable, refillable and recoverable by 2025.
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Unquestionably the French empire’s most famous product, Crème de la Mer relies upon the ocean for its globally recognised formula. After founder Dr Max Huber suffered burns in a lab accident, he spent day and night searching for a healing treatment. Fast-forward 12 years and over 6,000 experiments, he created the now-legendary Miracle Broth™ through the fermentation of transformed sea kelp.
So it was only natural that La Mer would reimagine its cult moisturiser in tribute to the ocean with a gorgeous commemorative jar. Watercolour waves are emblazoned across Crème de la Mer Blue Heart moisturising cream’s new box and matching tub, making for a beautiful gift that’ll sit pretty on the bathroom shelf.
As for the product itself, lifelong followers of La Mer will be pleased to learn that nothing else has changed. Infused with cell-renewing ocean botanicals, the ultra-rich dream delivers all-day hydration. Rich in antioxidants, lime tea is the key ingredient here as it neutralises free radicals and protects the skin from everyday environmental damage.
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Redness and irritation is also soothed as the cream protects and strengthens the skin’s natural barrier. Of course, Miracle Broth is the not-so-secret ingredient behind its success. Fine lines and wrinkles are softened whilst pores are tightened. The end result: your skin will feel firm, radiant and well-nourished.
What’s not to love?
Visit the La Mer website or follow @lamer on Instagram to find out more.