GHD Sculpt

The intelligent styler redefining the future of healthy hair.

At Together Journal, we have long been fans of ghd and the brand’s ability to combine innovation, performance and effortless style. For 25 years, ghd has helped shape the future of heat styling through science-led technology, creating tools loved by professionals, stylists and beauty enthusiasts around the world.

Now, the iconic British brand enters a new era with ghd sculpt, its first AI-powered interactive styler, designed to deliver beautifully polished results while prioritising healthier-looking hair.

From engagement celebrations and bridal showers to destination events, rehearsal dinners and the wedding day itself, the moments surrounding a wedding often call for hair that feels elevated, effortless and lasts. As beauty technology continues to evolve, personalisation has become one of the industry’s defining conversations, with consumers looking for intelligent tools that adapt to their individual needs and lifestyles.

With the launch of ghd sculpt, ghd brings this innovation into the world of styling, introducing a tool that responds to your hair in real time rather than relying on a fixed heat setting. The result is a more personalised approach to creating beautiful, long-lasting styles for life’s most memorable occasions.

At the heart of ghd sculpt is the brand’s new Heat-Adapt Technology, an AI-powered system designed to understand your hair as you style. Rather than simply measuring the temperature of the plates, it reads the hair itself, taking 2,900 measurements every second and adjusting the heat in real time depending on your hair type, the amount of hair being styled and the speed of each pass.

The result is smarter, more personalised styling that helps create smooth, polished looks that last, while protecting the health and natural integrity of your hair. Perfect for those big life moments, from weddings and events to the celebrations that continue long after the first look.

Backed by 25 years of ghd’s expertise in controlled heat technology, ghd sculpt has been created for the moments when you want your hair to look its absolute best, without compromising its health.

Think glossy waves that last from ceremony to celebration, smoother styling for a destination weekend, or effortless touch-ups between events. Designed to deliver up to 90% more shine, 2.5 times less frizz, enhanced curl definition, colour protection and styling that is up to five times faster, ghd sculpt brings salon-level results into your own hands.

For ghd CEO Jeroen Temmerman, AI is not about following a trend but about the next evolution in intelligent beauty. Built on decades of research into hair science and controlled heat, ghd sculpt uses technology that can read and respond to your hair in real time, creating a styling experience that feels intuitive, considered and completely personalised.

Because while we all love the idea of effortless, salon-worthy hair, the reality is most of us are getting ready between champagne, photographs, travel plans and a room full of excitement. The beauty of ghd sculpt is that it has been designed to make incredible styling easier, no matter your level of experience.

Dafydd Thomas, ghd’s Senior Global Director of Education & Professional NPD, explains that the styler was created to support every user, from professionals to those perfecting their own event-day look. By automatically adapting the heat throughout the styling process and adjusting to your individual technique, ghd sculpt removes the guesswork, helping you achieve smooth, polished results without worrying about settings or temperature control.

The design is just as considered. Lightweight, beautifully balanced and refined, ghd sculpt feels as effortless to use as it looks, bringing together intelligent technology, elevated design and the confidence of knowing your hair is ready for wherever the celebration takes you.

Because the best beauty tools should do more than create a beautiful result, they should make getting there feel effortless too. Whether it’s preparing for your wedding morning, packing for a destination celebration, refreshing your style between events, or simply creating a little everyday confidence, ghd sculpt has been designed to make those moments easier.

Bringing together 25 years of expertise, intelligent technology and a focus on healthier-looking hair, ghd sculpt feels like the next chapter in styling, one where innovation quietly works in the background, leaving you free to enjoy the moments that matter most.

The new ghd sculpt is available in Black and White from 9 July, with an RRP of $629 through leading salons, premium retailers and ghdhair.com.