Iconic fashion label WORLD has teamed with diamond specialists Godavari to bring engagement and wedding ring options to their customers that confound all expectations.
Almost every marriage begins with a proposal. He gets down on one knee, whips out an exquisite diamond solitaire and asks her to marry him — that’s the fairytale scenario, and a joyous thing it can be. But what if, instead of him asking her, she wants to ask him, or he wants to ask him, or she wants to ask her? Or what if — heaven forbid — diamond solitaires just aren’t your beloved’s cup of tea?
Enter the Godavari x WORLD Collection, a range of knockout diamond rings that defy all the conventions surrounding this most precious of stones.
The Together Journal team recently had the pleasure of attending the launch event for Godavari X WORLD’s newest collaboration, continue reading to hear more and to take a look up close at some of their new, gorgeous pieces…
The Godavari X WORLD rings are like none other on the market and are WORLD’s first ever fine jewellery collection in the label’s more than 30-year history. “We approached it in a really playful, open way,” says Benny – co-founder of WORLD Brand. “The collection throws all conventions up in the air, creating something unique, collectable, fun and, very against type, and very WORLD.”
Godavari co-founders Jane Bell and Shannon Diamond made it their mission to disrupt the diamond market by delving deeper into the nature of modern relationships, creating products that reflect the times in which we live. “We wanted to create something that felt truly special and engaging for both giver and recipient,”. For Jane, the pave-set ‘W’ signet is her pick of the range. “It really makes an impact,” she laughs. “You get a lot of sparkle.”
To shop Goadavri X WORLD’s newest collection or for more information, visit the WORLD website HERE, Instagrm HERE or visit one of WORLD’s four stores in Britomart, Ponsonby, Wellington & Christchurch.
Thanks to Cote Catering / Frosie / Good Sh*t Soda
