Les Deux – The latest capsule collection by Grace Loves Lace is sharp, elegant and uncomplicated while packing serious luxury.
Iconic Australian brand Grace Loves Lace, creators of “The Most Pinned Wedding Gown” are releasing a capsule collection on November 15th of non-traditional styles all at a revolutionary price point of under AUD $1500. Titled ‘Les Deux’, the collection is for the woman who is looking for the perfect white dress with just a hint of bridal.
Renowned for disrupting the bridal industry and the way modern brides shop for their dress, GLL created this range to cater to budget conscious brides who’d prefer to spend more on entertaining guests and the experience rather than an opulent gown. “The Les Deux woman wants to wear an effortless dress without the wedding-gown stereotype,” said GLL Founder, Megan Ziems.
The collection of five gowns and five two-piece sets represents a new mood in bridal. “We’re seeing an upward trend of more casual settings like dinner parties, rooftop drinks or intimate elopements,” said Ziems. “This range focuses on fusing luxury with affordability, is for the kind of bride who breaks the rules, and appreciates quality but won’t sacrifice on comfort.”
Grace Loves Lace made a point of ensuring brides can wear a bra with every single style in the collection as this is a constant request the brand receives. Renowned for designing styles based on consumer feedback, Ziems says the label will always continue to evolve with their brides and respond to what they ask for. “Our team collects invaluable feedback so we can deliver products that our customers truly want. The Les Deux capsule collection is a celebration of the GLL Woman,” said Ziems.
With every single piece priced under AUD $1500, the range appeals to the spontaneous, adventurous and carefree bride. Handmade in Australia from luxurious European stretch laces in easy, versatile silhouettes, the collection of effortlessly cool and sleek gowns are available Ready-To-Wear for immediate purchase and urgent worldwide delivery.
Translating in French to “The Two”, the rebellious collection was inspired by history’s greatest femme fatales. Think Bianca Jagger marrying Mick in her white wedding suit, or the perfectly undone French it-girl. The life of the party, mysterious, painfully cool yet warm as the California sun, the Les Deux woman is truly whisky in a tea cup. “We can only imagine the fun that will go down at a Les Deux wedding,” said Ziems. A stone-cold fox by nature, she is bold, fearless and steadfast – unwavering in her conviction to be no one but exactly herself. She knows rules are meant to be broken, that kisses aren’t contracts, and flowers will wilt but true love is forever. A romantic at heart, she’s a traditionalist and adores old world charm and romance. However don’t be fooled, she wouldn’t dare be caught acting like a damsel in distress! This woman is strong, unapologetic and fiercely independent.
Grace Loves Lace entered the market in 2010 with innovative, high quality Australian made designs at an affordable price point which disrupted the traditional wedding uniform. Since then, the brand has continued to dominate the global e-commerce bridalboffering with unique gowns made in exclusive European laces in easy, stretch fits. Designed with the online sales platform in mind, the styles are free from structure, boning or rigid elements. 70 per-cent of GLL brides purchase confidently online with the help of their in- house expert Online Stylist team.
Handmade in their Australian studio and delivered worldwide, the Les Deux capsule collection will be available from November 15th exclusively via the Grace Loves Lace website.
Grace Loves Lace / Photography by Louise Smit
