hera couture New York collection

Waving the Kiwi flag on American turf, Hera Couture launched their latest collection ‘Avant Garde’ at the prestigious bridal show ‘Melange de Blanc’ in New York.

The pop-up bridal event is held from 6th to 8th October and features the work of bridal ateliers from around the world who define themselves are either new, trend-driven or couture.

The highly-anticipated event is a reflection of the shift in the way in which brides are searching for their dream gown. Articulating the change in post-lockdown shopping habits, Forbes Magazine recently wrote: “At a moment in time when brands are struggling, in-person events are rare, bridal fashion is changing and human connection is hard to find, Melange de Blanc is bringing something truly one-of-a-kind to the industry.”

Hera Couture is the only New Zealand label showcasing at the event and founder Katie Yeung is thrilled to be taking part. 

READ MORE: Hera Couture: Floating on Cloud 9

“We are excited to be launching our Avant Garde collection at the Melange De Blanc show in New York,” she says. “Lockdown has delayed many aspects of our business activity in New Zealand but despite this we are able to launch our new collection in other global markets including Australia, USA, UK, Spain and Germany.”

“The Hera Couture ‘Avant Garde’ Collection, is the manifestation of my artistic heritage through design, fabric and construction. I have created this range to combine concepts of tradition and freedom by acknowledging what has come before, while celebrating individual expression,” says Yeung.

Yeung also noted that there have been other changes in the world of bridal fashion. With everything still feeling uncertain, bridal ateliers are giving women a sense of control back with the opportunity to mix and match luxe separates, accessories and veils.  

Below, find the key bridal trends for 2022 according to Hera Couture‘s predictions.

The confidence to try new things

Brides are more confident in themselves and willing to try new things. There is an ‘anything goes’ vibe and because of this, versatility is key. Brides now want a wedding wardrobe that can take them from welcome dinners to the ceremony, from the reception to the after-party.

Adding pants, overskirts, crop tops, sleeves, capes and jackets allow brides to change up their look on the day and own pieces which can be reused for other events or celebrations.

Romantic ball gowns are back

Dresses are constructed with corsets and bustiers to nip in the waist give full skirts maximum impact. Layers of petticoats and tulle give the illusion of floating, while waves of movement create a whimsical feel that photographs beautifully.

Beads and sequins catch the light and sparkle or bold embroidered lace provides a hint of royalty and grandeur. .

READ MORE: Hera Couture: Modernist Collection

Statement sleeves

Sleeves created dynamic silhouettes and are loved by our fashion forward clients. They provide brides with the versatility of having more than one look on their big day and while the range is reminiscent of ’80s chic, it has been modernised and refined.

Detachable sleeves can be added to gowns, pants or tops and there are options for every taste whether it’s a simple puff, transparent organza, pleated tulle, or full length beaded lace.

Cool pastel tones

Think soft shades of lavender, pistachio, and dusky blue for an ethereal and painterly look combined with vintage inspired floral fabric for something truly unique.

Accessories that add versatility, fun and personality

Veils are still on trend and come in a wide range of styles including; large full, double to triple tiered, adorned floral, embroidered, shoulder length, and full-length pearl.

These add texture and whimsey to plain fabric gowns and suits. Capes and jackets allow brides to change up their look on the day and own pieces which can be reused for other events or celebrations.

The ‘Avant Garde’ collection will be available in New Zealand and globally from mid-October.

Visit Hera Couture online or follow @heracouture on Instagram to find out more.

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