L’IDÉE WOMAN’s beloved bridal and guest collection…

The brand transports us to the enchanting Chianti region of Italy, where an idyllic villa sets the tone for the campaign and its exquisite launch.

This bridal collection is an ode to unconventional bridal designs, perfectly suited for intimate celebrations characterized by long, elegantly tablescaped lunches that flow into champagne-filled evenings and unforgettable moments. Drawing inspiration from innovation and forward movement, the collection features L’IDÉE WOMAN’s signature pleating, blending sophisticated new textures with traditional pleat forms to create a visual symphony.

In collaboration with renowned wedding planner Joshua Tully, who brings over a decade of experience to the project, L’IDÉE WOMAN has brought this vision to life. Breeana Smith, Co-Founder of the brand, aims to capture the romance that shines when we dance with signature pleats, offering a glimpse into their world and further solidifying L’IDÉE WOMAN’s presence in the bridal category. This collection not only expands their range but also deepens their connection with the L’IDÉE WOMAN community.

Visit: lideewoman.com.au / @lidee_woman

DIRECTOR & CINEMATOGRAPHER Cheyne Tillier-Daly / PHOTOGRAPHER Jacqueline Giltrow / WEDDING PLANNER Joshua Tully / FLORALS Agnes Laye / HAIR ELEVEN Australia / MAKE-UP Brittany Mason / MODELS Samira Philipsen, Morgana Balzarotti and Ksenia Aksenova / LOCATION Villa Nemora, Tuscany