Proudly waving the Kiwi flag at Australian Fashion Week, Maggie Marilyn showcased her collection and cinematic project A Brave New World and it’s a beautiful celebration of community spirit.
After a year spent in-and-out of lockdown, the Trans-Tasman Bubble has finally opened seeing joyous reunions take place throughout Australasia. This feeling of togetherness has never been more apt and seeing lovers, friends and family reunite post-pandemic was what inspired the new collection.
https://www.youtube.com/watch?v=tE62wnZ9vH4
“I came across an image shared by Laura Jackson, founder of Hoste London and long-time supporter of Maggie Marilyn, which seemed to perfectly capture the optimism I was feeling – despite everything – of what a new year and fresh start could hold,” Maggie Hewitt said.
“The image depicted a group of friends gathered outside around a long dining table on a warm summer’s evening. Breaking bread, laughing, storytelling and enjoying each other’s company. There was a lightness I was immediately drawn to and it reminded me of the simple pleasure that comes from dressing up and sharing a meal with your favourite people.”
Holding on to this newfound optimism, Hewitt began working on the new Forever capsule in early January, a time when many of us around the world were more than ready to welcome a new year and create new memories.
Shot across 120 acres of sprawling Australian countryside in Byron Bay, the A Brave New World shoot saw some of the country’s leading creatives come together from producer Lauren Barge and photographer Dan Roberts to stylist Emma Kalfus to name a few.
And this sense of community gloriously dances across the screen in the brand’s film footage through whimsical garments decked in azure blues, buttery creams and golden gingham. From a shot of someone planting a tree into freshly dug soil to slicing into fresh figs on a sunny day, there’s a real sense of communion which shines through the campaign.
“We wanted to show our appreciation for the land and all it has given us, the people we’re lucky enough to work alongside and the consciously-produced garments we hope find forever homes in our customers’ wardrobes,” Hewitt added.
“Both physically and metaphorically, we are asking our Australian neighbours to come and take a seat at our table, with the hope that we may learn from them, collaborate, and empower each other…”
“Our purpose is to use fashion to create a better world. Our mission is to help transition the fashion industry to one that is transparent, circular, regenerative and inclusive. Our vision is for a healthy planet, empowered people and an economy that puts these things first.” – Maggie Hewitt, Founder and Designer
The collection is now available to shop at Maggie Marilyn online and you can follow @maggiemarilyn on Instagram to find out more.
