MAX + Designer Wardrobe

In collaboration with Max, a premier women’s fashion brand in New Zealand, Designer Wardrobe has unveiled its latest initiative “Sell Later on DW”. This innovative resale platform offers brands and their customers an effortless solution to prolong the life cycle of their cherished fashion pieces, endorsing the growing movement towards sustainable fashion.

In their shared commitment to address sustainability challenges in the fashion industry, Designer Wardrobe and Max have launched ‘Sell Later on DW’. CEO Aidan Bartlett expresses excitement for this collaboration, viewing it as a significant step in their sustainability quest. Although currently exclusive to Max, ‘Sell Later’ will soon extend to select retailers across the nation.

‘Sell Later’ is an integrated ‘re-commerce’ widget tailored for retailers eager to join the resale revolution. It caters to escalating consumer demand for sustainability, requiring no technical resources or expertise.

In their shared commitment to address sustainability challenges in the fashion industry, Designer Wardrobe and Max have launched ‘Sell Later on DW’. CEO Aidan Bartlett expresses excitement for this collaboration, viewing it as a significant step in their sustainability quest. Although currently exclusive to Max, ‘Sell Later’ will soon extend to select retailers across the nation.

‘Sell Later’ is an integrated ‘re-commerce’ widget tailored for retailers eager to join the resale revolution. It caters to escalating consumer demand for sustainability, requiring no technical resources or expertise.

The introduction of ‘Sell Later on DW’ bolsters Max’s ongoing efforts towards achieving sustainability goals. After re-launching in 2019, Max pivoted to a responsible business model, replacing virgin synthetic fibres with organic, natural and recycled materials. The new resale programme advances Max’s circularity strategy by helping customers extend the life of their garments.

Max/Barkers’ Managing Director, Jamie Whiting, emphasises their commitment to sustainability, focusing on both sourcing sustainably and keeping garments in circulation for as long as possible.

Visit MAX Fashions or Designer Wardrobe for more