International natural fragrance house, Abel, introduces its latest innovation, Pause, the first functional fragrance designed to support hormonal harmony during Perimenopause, which launches today, aptly, on World Menopause Day.
Co-created by Abel Founder Frances Shoemack and French Perfumer Dr Fanny Grau, Pause is a response to their own journeys of hormonal change. Saddened by a society in which Perimenopause (the period of hormonal change typically experienced by women in their late 30s to late 40s leading into Menopause itself) is only discussed as a signpost for being devoid of vitality, the two women wanted to offer a bold response. Everything Pause embodies, from the rich floral scent profile to the vibrant bottle design, reflects their mission; to bring confidence and sophistication to this stage of womanhood.
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More than symbolic, Pause has functional benefits too. Continuing Abel’s exploration into therapeutic perfume (the same fragrance house that brought us pregnancy-supporting Nurture), essential oils have been carefully selected for their positive impact on hormonal wellbeing*. Luscious Mimosa is the hero for its mood-stabilising properties, Narcissus features for its ability to support sleep, Violet leaf aids in stress reduction, and Hay promotes tranquillity. No other functional fragrance exists to support this chapter of hormonal change and Abel is proud to be the first.
Says Shoemack; “When Fanny and I connected and realised none of our girlfriends talked about, or felt prepared to enter this transitional period, we knew Pause needed to do more than smell amazing. It had to empower and reflect the strong women we knew would want to be part of a new dialogue around Perimenopause.”
Says Perfumer, Grau “The inspiration for Pause was very clear to me – it’s an ode to the wise women of the world. Mimosa the hero ingredient is a comforting, mesmerising scent which to me really represents strength and beauty.” Even for those not nearing this chapter, Pause is a sophisticat- ed, rich floral which will resonate beyond its feel-good properties.
Launching alongside the fragrance will be Abel’s resource centre for women to better understand and feel prepared for Perimenopause before it happens. It will be a space where the global Abel team (made up entirely of women) collect and curate their favourite podcasts to listen to, hormone experts to follow, community groups to join and articles and books to devour to improve their own hormone literacy. Find the Pause Library online at abelodor.com from the launch date.
Pause is available October 18th at abelodor.com and at Abel’s selection of global stockists spanning over 25 countries.
