New York Bridal Fashion Week Presentation
Set high above Madison Avenue at the iconic Lotte New York Palace Hotel, Rara Avis Group unveiled its latest bridal collections during New York Bridal Fashion Week; an intimate two-day presentation that invited select partners and media into the brand’s world of modern femininity, couture craftsmanship, and sculptural design.
Across adjoining suites on the 46th floor, visitors were greeted by gowns that exemplified what Rara Avis does best: the art of structure softened by romance. Signature corsetry, impeccable tailoring, and hand-worked lace took centre stage, while luminous silks and fluid draping lent the pieces a sensual ease.
Photos by City Lux Studios, @cityluxstudios
The presentation revealed a play between length and proportion; mini dresses paired with sweeping veils, floor-length gowns with defined bodices, and floor-skimming silhouettes that moved like liquid light. Each design, whether daringly short or ethereally long, shared a common thread: a celebration of the female form through expert engineering and thoughtful artistry.
Structured boning gave definition without rigidity, while delicate transparencies allowed the skin to become part of the composition. Rara Avis continues to reimagine the boundaries of bridal fashion. The collection also highlighted the breadth of the Rara Avis Group universe, showcasing pieces from its three distinct labels Rara Avis, Blammo-Biamo, and Ange Étoiles each interpreting modern bridal dressing through its own lens. Together, they formed a narrative of individuality: for brides who value craftsmanship, sensuality, and the courage to define their own version of beauty.
Photos by City Lux Studios, @cityluxstudios
For the modern bride seeking a gown that balances structure and softness, and for the fashion-minded guest drawn to couture-level detail, Rara Avis once again proved why it remains a quiet powerhouse of contemporary bridal design.
Founded in 2008 by Inga and Alexander Yurchik, Rara Avis Group has become a global name in contemporary bridal fashion; renowned for its originality, craftsmanship, and emotional artistry. What began as a small atelier has evolved into an international design house offering a complete bridal universe: couture gowns, handmade accessories, lingerie, peignoirs, and shoes, all created with passion and precision.
Photos by Rara Avis Group, @raraavis_group
Under the Rara Avis Group umbrella sit three distinctive brands
Rara Avis, Blammo-Biamo, and Ange Étoiles ; each with its own creative signature yet united by the group’s devotion to individuality and beauty.The brand’s flagship Wedding House Kuraje in Minsk remains its creative home and embodies its spirit of craftsmanship and family. Within its walls, brides discover the full breadth of Rara Avis design; from ethereal dresses to fine details that complete the bridal story.
The group’s guiding philosophy, Do it with passion, defines its work. Symbolised by a crown and infinity rings, Rara Avis Group celebrates heritage, confidence, and love that endures. Every piece invites brides to express themselves freely — to embrace authenticity, beauty, and the courage to do it their way.
Photos by Rara Avis Group, @raraavis_group
For more information visit raraavis-group.com and @raraavis_group
A heartfelt thank you to Sarah of @cityluxstudios for capturing and reporting these striking images exclusively for Together Journal.
CityLux Studios are based in Boston, and are a collective of talented creatives capturing the beauty of real weddings, real people, and real experiences. Led by Sarah and Peter, the team brings years of experience photographing weddings, proposals, and engagements, always with an eye for authenticity, emotion, and refined detail.
Beyond their renowned wedding and event photography, CityLux also covers major fashion and bridal showcases, including New York Bridal Fashion Week, where they document runway shows, backstage moments, and industry highlights with cinematic precision.
Their expertise extends into videography, content creation, and event planning, offering clients a complete visual and experiential service. Whether producing dynamic editorial coverage or curating seamless event capture, CityLux is known for their professionalism, artistry, and ability to transform moments into lasting memories.
