Thoughtfully extending the Emma Lewisham ritual
Cleansing, reimagined as treatment. With the launch of its Supernatural Crème Cleanser, Emma Lewisham shifts the first step of skincare into something far more considered, and far more powerful.
Long positioned at the intersection of science and nature, the brand’s latest release reflects a deeper understanding of skin biology and how it responds from the very first touchpoint. Rather than approaching cleansing as a simple act of removal, the Supernatural Crème Cleanser introduces what the brand calls a ‘reverse cleanse’ concept, a wash-on treatment designed to actively improve the skin in seconds. It is a subtle but significant reframing of routine, one that aligns with a broader movement in beauty towards efficiency, layering and intelligent formulation.
At its core, the formula is built around three interconnected pillars of skin health: the barrier, inflammatory response and microbiome. It is here that the cleanser begins to distinguish itself, not as a supporting player, but as a foundational step that sets the tone for everything that follows.
For the skin barrier, hydration is delivered through a combination of Saccharide Isomerate and an advanced form of Hyaluronic Acid developed through white biotechnology. Notably, this version carries a positive charge, allowing it to bind more effectively to the skin’s surface and remain present even after rinsing. The result is immediate comfort and measurable hydration, with internal testing showing a visible boost post-use.
Equally considered is the formula’s approach to inflammation. A patchouli-derived extract works to regulate the skin’s stress response, helping to calm redness and sensitivity at a cellular level. This focus on soothing rather than stripping speaks to a wider shift in skincare, where maintaining balance is prioritised over aggressive correction.
The microbiome, often overlooked in traditional cleansing, is treated with similar care. A biomimetic biosurfactant selectively removes impurities while preserving beneficial bacteria, supported by a lichen extract and targeted prebiotic. It is a nuanced approach that reflects the growing recognition of the skin as an ecosystem, not simply a surface.
As a proudly New Zealand brand, Emma Lewisham continues to set a compelling standard, not only in formulation but in values. There is a quiet confidence in what Emma has built, an iconic businesswoman shaping a globally recognised name while remaining grounded in purpose. Her commitment to sustainability and circular design feels both genuine and forward-thinking, making each product resonate beyond its immediate function. It feels right to use skincare that aligns so seamlessly with these principles, and there is a sense of pride in seeing a local brand lead with such clarity, intention and influence.
Ahead of its global launch, our editor Greta was invited to trial the Supernatural Crème Cleanser, an experience that felt both familiar and quietly elevated. A long-time devotee of the brand since its earliest days, she has seamlessly introduced the cleanser into her daily routine.
“I love how soothing the new Crème Cleanser feels on my face. It cleanses beautifully, lifting away the day while maintaining my skin’s balance. It also has the most beautiful scent, which I adore.” Greta Kenyon – TJ Founder + Editor
Beyond formulation, the release sits comfortably within the brand’s ongoing commitment to circular design and sustainability, with refillable packaging and Climate Positive certification under Toitū Envirocare reinforcing its position within a more thoughtful future of beauty.
Launched globally on 31 March 2026, the Supernatural Crème Cleanser feels less like a product addition and more like a quiet recalibration. The perfect addition to a refined suite of products built on science with a skin-first approach.
For more information visit emmalewisham.com and @emmalewisham
