CAMILLA AND MARC have launched “Ovaries. Talk About Them. 2022″, a global campaign dedicated to changing the face of the deadliest female cancer, ovarian cancer.
In thirty years, the statistics for Ovarian Cancer have not changed for two reasons: Awareness & Funding. In the year 2022, there is still no test for ovarian cancer, despite it affecting millions of women each year, with close to 300,000 new cases annually, worldwide. Women deserve a test. Women deserve not to feel shame about their body parts. Women deserve to not be dismissed when they know something is not right with their bodies.
This year, CAMILLA AND MARC is announcing a cumulative $1 million fundraising goal as part of its “Ovaries. Talk About Them” campaign, which is now in its third year. Every single dollar raised through the campaign will go directly to science. CAMILLA AND MARC are channelling all funds raised to the work of Associate Professor Caroline Ford at the UNSW Ovarian Cancer Research Group, who are working to have an early detection test move to clinical trials in the next 4 years – which if successful would be a simple blood test made available to women globally at their regular GP visit each year.
Read more here: Ovaries Talk About Them
The 2022 Ovaries. Talk About Them capsule collection comes in a palette of deep navy and cream and is defined by two unisex sweaters, two unisex t-shirts, children’s t-shirt, a cap, and canvas tote. This is the first year a kid’s option is included in the collection, ensuring the message is universal and touches every generation.
In New Zealand, our rates of ovarian cancer are among the highest in the world. It is the eighth most common cancer in women, with about 300 new cases each year. With no early detection test available, CAMILLA AND MARC is taking strides in helping women receive the care they need.
The brand launched Ovaries. Talk About Them in 2020 with the goal of raising money to assist in rapidly developing a global early detection test with Professor Caroline Ford from UNSW Ovarian Cancer Research Foundation.
But now, in its third year, Ovaries. Talk About Them wants to expand its impact from funding this research to furthering awareness around the issues women experience when asking for medical help. The stigmas and taboos of women’s menstrual cycles have had a profoundly negative effect on the acknowledgement of pain and correct diagnosis of chronic illness within the medical community.
Creative Director Camilla Freeman Topper said, “Ovarian Cancer is the deadliest female cancer – yet still, there is no test. Women deserve a test. My mother passed away 28 years ago and statistics have barely changed, largely due to funding and awareness. Through this bold campaign, we are driving a new conversation for ovarian cancer so that women can feel confident to talk about their bodies, and rightly claim what they deserve as a basic healthcare right.”
The capsule collection will be available online and at all CAMILLA AND MARC boutiques nationwide from May 2, 2022 for a limited time while stocks last. 100% of all sales will be donated directly to the cause.
Champion change through social media with the tags #OvariesTalkAboutThem #CAMILLAANDMARC.
You can directly donate here: https://ovaries-talk-about-them.raisely.com/
