The debut Cathleen Jia x The White Files collaboration was born out of the shared desire to help redefine the way of celebrating love and individuality for a modern wave of brides.
They wanted to create something that transcends the realm of bridal, breaking traditions, borders and expectations. Something that is in line with their values of sustainability, and something that simplifies the way brides shop for their gown.
The debut Cathleen Jia x The White Files collaborative collection brings together their individual expertise and skill set to create something that brides really want.
Both Cathleen and Ella knew that modern brides are wanting something new and different. They don’t want to be held back by tradition, or their proximity to leading bridal designers. They don’t want to purchase brands that aren’t in line with their own values and don’t respect the environment.
“We know brides want something unexpected, but also something they’re comfortable in.”
Their pieces are consciously produced and are made to order in an effort to minimise as much wastage as possible. The fabrics have been hand sourced from their trip to China where the two made every effort to partner with likeminded suppliers. The pieces are all handcrafted in Cathleen’s Melbourne based studio by a small team with incredible attention to detail.
The collection is filled with ease and fluidity – perfectly balanced between fashion forward looks and comfort. In line with their sustainable mindset, the pieces have been designed to be wearable beyond the big day and will become a favourite piece of bride’s wardrobes that they can continue to love and wear forever.
“We want our brides to feel beautiful and feminine. In pieces that remain effortlessly, stylish and comfortable throughout your wedding day and still wearable long after.”
The fifteen-piece collection features gowns, skirts, tops and statement belts. Brides can combine the pieces to create a unique look that best shows off their style and personality.
Gowns: Cathleen Jia x The White Files Collaborative Collection | Accessories: Jeanette Maree | Shoes: Billini | Hair and Makeup: Makeup by Sophie Knox | Photographer: Jess La Frankie | Location: Edition Toorak