Fortela was established in 2015 by Alessandro Squarzi, a leader in the field of men’s fashion. This Italian luxury brand specialises in crafting enduring and timeless garments, placing great emphasis on the artistry of skilled craftsmen. A natural fit for Crane Brothers.
Alessandro’s vision was to create a collection inspired by the extensive collection of clothing in his personal wardrobe. Considered one of the most significant archives for men’s vintage couture and clothing research in Europe, his collection continuously evolves through new acquisitions. His personal style adeptly combines elements of the past with the contemporary.
Crane Brothers is the first to introduce Fortela to New Zealand and you will find it exclusively with them. Murray Crane visited the brand in Italy and has carefully curated a selection of their finest offerings, which he feels will suit the New Zealand gentleman and lifestyle.
From classic staple colours in Military Fatigue trousers to long-lasting selvedge denim and a variety of versatile overshirts that can be dressed up or down, each piece is perfect for the weekend. They can be worn individually or paired with knitwear and tailored items.
“For me, menswear is incredibly simple, it works best, in a very narrow channel drawing its inspiration from a handful of sources. Key elements and inspiration include vintage fashion, military, Western and preppy. It’s a community drawn together by a common love of vintage cars, motorcycles, and watches loosely blended with a more traditional tailoring bent; it is a heady mix.
These things are ever present in my own work, and by default, the brands I am drawn to. I hope you like it as much as I do” – Murray Crane