Form meets function for Georgia Jay FW23
Georgia Jay is the epitome of practical luxury, redefined by the creative genius of designer Georgia Davison. With a cool and considered approach, this brand has won the hearts of fashion-forward individuals who crave understated yet thoughtful leather goods.
The secret to Georgia Jay‘s success lies in its unwavering commitment to sustainability, longevity, and consideration. Each season, the brand adds new styles and hues to its ever-evolving collection of accessories, made in New Zealand from deadstock leather. It’s no wonder that these pieces are coveted by those who seek out ethical fashion that makes a statement.
Above: 01 Boobie Baguette 02 & 03 Jeanne 04 Fortune 05 Boobie Baguette
To achieve their ambitious vision, Georgia Jay‘s founder and her sister, Ruby, embarked on an adventure to Milan, where they participated in Lineapelle, the world’s premier leather exhibition. But that wasn’t all: they also journeyed to the small villages of Montebello and Lucca to connect with key leather suppliers and artisans. It was an experience that allowed them to immerse themselves in the leather processing and tanning aspect of the manufacturing process, which they don’t handle in-house.
Davison explains that the brand has an exceptional relationship with its Italian suppliers, working closely with them to develop and refine new articles and color palettes together. The result? A brand that embodies ethical practices while remaining at the forefront of the fashion industry.
Above: 06 Boobie Baguette 02 & 03 Jeanne 04 Fortune 05 Boobie Baguette
Prepare to be swept away by Georgia Jay‘s latest Fall Winter collection, brought to life by the talented photographer Nicole Brannen in Tawharanui. The breathtaking coastal backdrop provides the perfect canvas for the all-new autumnal palette, featuring a stunning range of hues from Cherry and Clay to Chalk, Soot, and Soft Sunshine.
Imbued with a contemporary edge in rich tones, the collection welcomes three new styles – Boobie Baguette, Jeanne and Gigi.
The Boobie Baguette, crafted from soft and supple Italian Nappa leather, features double-sculpted curves that mirror the female silhouette. It’s a relaxed bag that can be worn snugly underarm or stylishly wrapped across the body thanks to its adjustable leather shoulder strap.
Above: 11 Fortune 12 Gigi 13 Jeanne 14 Torta
The Jeanne is a fresh take on the brand’s signature asymmetry. The double-bonded shoulder strap meets angled darts, holding a softly structured body that can be worn on the shoulder or crossbody. Utility is key for the Jeanne, with two zip compartments and two additional drop pockets providing ample space for all your essentials.
Above: 15 Boobie Baguette 16 Jeanne 17 Boobie Baguette 18 Gigi 1 Jeanne
The Gigi is Georgia Jay‘s first foray into practicality. This carryall-meets-laptop-bag is a cleverly disguised essential that provides maximum protection for your laptop. A softly padded internal sleeve and multiple pockets and compartments make it the perfect choice for busy professionals who want to stay stylish on the go.
Above: 20 Gigi 21 & 22 Jeanne 23 Fortune 24 Boobie Baguette
Each piece in Georgia Jay‘s collection is designed with both form and function in mind. Adjustable straps, internal zip compartments, and drop pockets ensure that these bags are as practical as they are stylish. But that doesn’t mean compromising on the brand’s signature curves, angular lines, and relaxed ease.
Georgia Jay leather goods are made with mindfulness, using New Zealand leather hides processed and developed in Italy, and handcrafted in the brand’s Auckland studio. With a global shipping network that covers New Zealand, Australia, Japan, China, Singapore, the US, the UK, and Europe, it’s no wonder that this brand has become a favorite of fashion-forward individuals around the world.
Above: 25 Gigi 26 Jeanne 27 Jeanne 28 Fortune 29 Boobie Baguette
PHOTOGRAPHY: Nicole Brannen, @babybrannen
Discover Georgia Jay‘s Fall Winter collection now! Immerse yourself in their sophisticated autumnal palette on their website and Instagram. Shop their stylish and functional leather goods, crafted sustainably in New Zealand. Don’t wait, start exploring their collection today!
If you want to learn more about New Zealand-based designers and brands, be sure to check out our article on CITTÀ DESIGN – A celebration at Boxer! Explore their unique approach to contemporary homeware and furniture, and discover how they create their stunning pieces sustainably.