Discover Parnell: Auckland’s Premier Wedding Destination
Parnell, with its charming side streets, hidden courtyards, historic buildings, and glorious potted gardens, is perfectly positioned within walking distance of stunning attractions like the Auckland Domain and Winter Gardens, Britomart, and the iconic Rose Gardens. Filled with stunning stores and eateries, it is undoubtedly Auckland’s prettiest suburb. But Parnell is becoming known for something else—it’s transforming into New Zealand’s premier wedding destination.
The picturesque setting makes it ideal for elevated bridal ateliers, jewellers, florists, venues, and more. Who wouldn’t want to set up an elegant bridal boutique along the charming streets of Parnell? In this article, we highlight eighteen of the very best bridal locations and explain why Parnell should be your first and potentially only stop when beginning your bridal journey.
We proudly present eight of our most cherished wedding brands for your consideration. Beyond this selection, we’ve compiled an exclusive directory of eighteen distinguished bridal brands located in Parnell, ensuring you have access to the finest resources for curating your perfect wedding. Explore these exceptional options and let Parnell’s unparalleled charm elevate your special day.
We also provide the perfect Parnell guide for those travelling to Auckland to research and shop for bridal essentials. Parnell is the place to be, offering beautiful boutique accommodations, world-class restaurants and cafes, and the highest concentration of bridal boutiques—all within a very pleasant walk.
Bridal Fashion:
Natalie Rose Bridal
Stepping into Natalie Rose Bridal is like entering a world of enchantment, where every visit feels like a princess’s dressing room. They believe that choosing your wedding dress should be a magical experience, whether you’re planning a chic, modern wedding or a classic fairytale celebration. This isn’t just any dress—it’s a gown that will be part of one of the most beautiful days of your life.
Their stunning gowns are designed and crafted in Europe, with Natalie personally curating the selection by regularly visiting European trade shows. This ensures that they are able to offer the most beautiful and contemporary designs. Additionally, they provide custom gowns, allowing brides to combine their favourite elements from different dresses to create their perfect bespoke gown. Their in-store process celebrates individuality, ensuring every bride looks elegant and feels beautiful.
Natalie encourages brides to embrace their unique style. Your own sense of style should be your best source of inspiration. Consider the outfits and gowns from your favourite shows and movies that have captured your heart. Analyse your wardrobe to identify necklines and cuts you love. Use this as a starting point, then dive into Pinterest and Instagram for further inspiration. Then once you have a clear vision, start researching bridal stores and designers that align with your style, then make appointments to explore your options in person.
We asked Natalie about bridal fashion tips and she was a wealth of information;
“Basque waists and corsets. These styles are having a huge moment right now, offering a nod to classic elegance. Many brides are opting for big skirts and choosing ball gowns for their ceremonies then switching to more fitted, slinky silhouettes for their receptions. And lastly there’s a growing trend towards personal expression in weddings. Brides have more inspiration than ever and feel empowered to express their unique style, moving away from mainstream, cookie-cutter weddings.”
See more here: natalierosebridal.co.nz / @natalierosebridal
Imagery by Together Journal
Fritz & Sarah
Every dress crafted by Fritz and Sarah is a unique masterpiece, made entirely in-house, Parnell! While they offer a collection and a range of dresses for brides to try on, no dress they create is ever identical to their samples. Each bride is unique, and her dress should reflect that individuality. Fritz and Sarah customise every aspect to ensure their gowns suit their brides perfectly—from tweaking the colour to complement skin tone as well as adjusting all design aspects for the most flattering fit.
Fritz and Sarah recommend limiting your visits to 2-3 bridal shops to avoid information overload and to trust your own feelings. After shopping with family and friends, revisit the dress by yourself to ensure you truly love it and feel amazing in it. It’s easy to be influenced by others’ opinions, the excitement, or even the champagne.
We asked Fritz and Sarah what trends they are noticing in wedding dresses at the moment: Definitely simpler fabrics i.e. Mikado and Satin – less lace, beading and tulle. Strapless off the shoulder sleeves is also a huge trend right now. And bigger skirts! More A-line, ball gowns and less fitted. But if fitted is the gown choice, it usually comes with a detachable overskirt!
See more here: fritzandsarah.co.nz / @fritzandsarah
Imagery by Together Journal
Menswear:
Payne Tailors
For more than fifty years, Payne Tailors has been a cornerstone of fine tailoring, providing first-class service that speaks volumes about our reputation and commitment to craftsmanship. It’s not uncommon for us to create suits for grooms whose fathers had their wedding suits tailored by us, highlighting the trust and tradition that spans generations.
At Payne Tailors, every garment is meticulously hand-cut, fitted, and tailored in our own atelier. This not only ensures a product of exceptional quality but also guarantees that each stage of the process is carried out with precision, resulting in a perfect fit and unparalleled feel.
Payne Tailors recommend planning in advance and if possible starting the process six months in advance. Do a bit of research to appreciate the difference between bespoke tailoring and Made to Measure (MTM), which is typically produced offshore. Knowing the nuances can help you make a more informed decision – and they can help explain the Communication and building a relationship is key. Payne Tailors prefer to sit down with clients to understand their likes and dislikes and bringing images in to show them can be particularly helpful in conveying style preferences.
And when it comes to trends Payne Tailors have noticed more grooms leaning into formality and classic elegance with black tuxedo suits and white tuxedo jackets paired with black trousers. The dandy look (three pieces suits) is also making a comeback, especially with double-breasted waistcoats. Lastly men are becoming more bold and glamorous, embracing more luxurious patterned fabrics for jackets worn with plain trousers, and rich velvet jackets with silk lapels paired with black trousers featuring silk stripes. It’s clear that men are no longer content with being mere accessories—they want to stand out and look fabulous too!
See more here: paynetailors.co.nz / @PAYNETAILORS
Imagery by Together Journal
Working Style
Since its inception in 1987, Working Style has become an integral part of New Zealand’s fashion landscape. In the booming 80s, business graduate Chris Dobbs found himself jobless in Auckland, realising finance wasn’t his forte. Embracing the era’s spirit of confidence, he teamed up with his seamstress mother and began selling shirts door-to-door. What started small soon blossomed into the iconic brand, Working Style.
In 1992, Chris’s brother Tim joined, bringing a passion for classic rock and roll and vintage fashion. They opened their first retail store on Parnell Road in Auckland, laying down roots that still thrive today.
For over thirty five years, Working Style has defined the modern Kiwi male’s wardrobe. Their aesthetic blends classic tailoring with a New Zealand perspective. Our clients, from CEOs and sportsmen to creatives, share a strong sense of self and a desire to look stylish without taking themselves too seriously.
The Working Style range spans from renowned shirting and bespoke suiting to crafted casual essentials, covering every aspect of a gentleman’s attire. They have even introduced W By Working Style, a collection of elevated tailored pieces for women, for whom they also offer custom tailoring services.
At Working Style, the customer experience is paramount. Respect and enduring relationships define our service. This attention to detail has secured our place in an age of mass retail. We offer more than clothes; we provide an experience and a legacy of style.
For those who appreciate the finer things, Working Style is more than a brand; it’s a way of life. Celebrate the timeless elegance and unique character of the modern Kiwi male with us.
See more here: workingstyle.co.nz / @workingstylenz
Imagery by Together Journal
Jewellery:
Orsini Fine Jewellery
Orsini Fine Jewellery stands out on Parnell Rise for its rich family heritage in the jewellery industry, spanning over 60 years. Offering unparalleled expertise and knowledge their commitment to excellence is rooted in this rich history, ensuring every piece they offer meets the highest standards of quality. For over 20 years, they have been visiting Europe, staying abreast of the latest trends and techniques in the jewellery world. This first-hand exposure keeps their collection at the forefront of fashion and craftsmanship, offering their couples the most exquisite and contemporary jewellery pieces.
As New Zealand’s exclusive supplier of top Italian fine jewellery brands like Pomellato and Marco Bicego, they provide access to some of the most prestigious collections globally, that you just won’t find anywhere else in New Zealand. Orsini Fine Jewellery is more than just a store—it’s a destination where tradition meets innovation, and every piece tells a story of elegance.
Sarah likes to tell her couples to dream big—you only live once! And at Orsini Fine Jewellery, they are there to turn your dreams into reality. With their extensive knowledge and access to the world’s finest jewels, they love creating extraordinary pieces that fulfil their couples’ vision.
Currently, Sarah is noticing a trend towards larger, bolder jewellery, particularly in yellow and rose gold. There’s also a growing interest in understanding the differences between laboratory diamonds and earth diamonds. And the knowledgeable staff of Orsini are on hand to guide their clients through this complex information, ensuring they are always making informed decisions.
See more here: orsini.co.nz / @orsinifinejewellery
Imagery by Together Journal
Hartfield Jewellers
Hartfield Jewellers is yet another jewel in Parnell’s crown. Nestled in the heart of Parnell, Hartfield Jewellers stands as a beacon of luxury and sophistication. Renowned for curating the finest selections of high-end jewellery, Hartfield Jewellers offers an exquisite array of pieces from globally acclaimed designers Chaumet and Pasquale Bruni.
Since its inception, Hartfield Jewellers has been committed to delivering unparalleled quality and service. The boutique prides itself on sourcing only the highest quality gems and pieces, ensuring everything on show is a testament to superior craftsmanship and timeless elegance. Whether it’s a dazzling diamond necklace or an intricately designed ring, every item at Hartfield Jewellers reflects the brand’s dedication to excellence.
Curated Collections at Hartfield’s:
Chaumet: With a heritage from 1780, Chaumet’s jewellery is synonymous with Parisian elegance and refinement. Each piece from Chaumet’s collection at Hartfield Jewellers tells a unique story crafted with precision and artistic flair. Chaumet’s creations blend tradition and modernity, from iconic tiaras to contemporary jewellery.
Pasquale Bruni: Celebrated for their bold designs and vibrant use of colour, Pasquale Bruni’s collections bring a touch of Italian charm to Hartfield Jewellers. Known for their intricate detailing and innovative craftsmanship, Pasquale Bruni’s pieces are not just jewellery but wearable art. The brand’s signature floral motifs and dynamic designs make a striking statement, perfect for those who appreciate beauty and individuality.
Personalised Service
At Hartfield Jewellers, the experience goes beyond just purchasing jewellery. The boutique offers personalised services tailored to each client’s unique preferences and needs. Whether selecting an engagement ring or a special gift, Hartfield’s knowledgeable staff provides expert guidance to ensure you find the perfect piece. The boutique’s commitment to building lasting client relationships is evident in its attentive and bespoke service.
See more here: hartfield.co.nz / @hartfieldjewellers
Imagery provided by Hartfield
Sutcliffe Jewellery
Sutcliffe is the Pinnacle of Elegance for jewellery in New Zealand. Each piece of jewellery is a celebration of uniqueness. Their international award-winning pedigree and unrivalled craftsmanship define this luxury brand in New Zealand.
Visitors to the Parnell showroom can experience elegance and sophistication. The curated collection showcases brand-defining pieces that epitomise luxury and style. Each item reflects Sutcliffe’s commitment to quality and artistry, ensuring that every piece is as unique as its wearer.
For a truly personalised experience, customers can embark on a bespoke journey with Sutcliffe. From consultation to completion, their meticulous process brings visions to life precisely and passionately, creating jewellery that will be cherished forever.
Brent Sutcliffe stands out in New Zealand’s luxury jewellery scene. As an internationally acclaimed master craftsman, Brent’s passion for world-class jewellery shines in every piece he creates.
Trained by his father, Lance Sutcliffe, who founded Sutcliffe Jewellery in 1968, Brent followed in his footsteps and quickly garnered numerous awards for his exceptional skills. After 12 years in New Zealand, he honed his craft in London’s prestigious Hatton Garden, working with iconic houses like Graff and De Beers. His talent earned top prizes, and he had a passion for antique jewellery, adding timeless elegance to his designs.
Bringing his wealth of experience back to New Zealand, Brent continues to craft exquisite pieces that blend traditional techniques with modern aesthetics. Each creation reflects his dedication to quality and innovation, making Sutcliffe Jewellery synonymous with luxury and excellence. Visitors to the Parnell showroom can explore Brent Sutcliffe’s designs, where every piece transcends trends and becomes a cherished heirloom.
Hand-crafted jewellery is their speciality. At Sutcliffe, clients work directly with the team who will design and create their treasured pieces.
See more here: sutcliffejewellery.com / @sutcliffejewellery
Imagery by Together Journal
Floral Design:
Grace & Flora
What makes Grace & Flora so special? It’s more than just a lifelong passion for flowers that founder and directory Hannah Low has. It’s a deep fascination with human nature and the ways we connect with one another. Meeting with clients, hearing their visions, and bringing them to life in the most inspired ways is incredibly stimulating for Hannah and her team.
Hannah has a Fine Arts degree, she approaches her work with a critical design eye, always seeking ways to improve and ensure that each arrangement perfectly suits its environment. This artistic perspective drives Hannah and Grace & Flora to create floral designs that are both beautiful and meaningful.
Unique flowers and unexpected colour combinations are also a hallmark of Grace & Flora. This keeps their work fresh and exciting, and there’s nothing more rewarding for them than seeing people’s reactions to the magic of an unusually beautiful arrangement, often experiencing its beauty or fragrance for the first time. Grace & Flora isn’t just about flowers; it’s about creating unforgettable experiences through the art of floral design.
Hannah advice is to have a very open like of communication. Be open about your budget and expectations will help Hannaha nd her team tailor their services to meet couples needs. With current cost concerns, a skilled florist or stylist can provide invaluable advice on maximising the impact of your flowers within your budget.
And when it comes to reporting on style, originality continues to evolve in wedding celebrations. Couples are increasingly curating one-of-a-kind events that reflect their personalities. Unconventional florals and colour palettes, and unexpected venues are all ways to break the mould and create a truly special day.
See more here: graceandflora.co.nz / @graceandflora.nz
Imagery by Together Journal
Beyond the eight exceptional brands highlighted above, Parnell offers an even more extensive array of wedding experts. Parnell showcases eighteen distinguished wedding businesses, each excelling in one of six sectors within the wedding industry. From bridal boutiques to jewellers, tailors, florists, gifting boutiques and venues, these businesses collectively reinforce Parnell’s reputation as the premier destination for all things wedding-related. Their unparalleled expertise and dedication to perfection ensure that every aspect of your wedding will be handled with the utmost care and excellence.
Bridal Fashion:
Fritz & Sarah fritzandsarah.co.nz / @fritzandsarah / Fritz & Sarah Together Journal Directory
Natalie Rose natalierosebridal.co.nz / @natalierosebridal / Natalie Rose Bridal Together Journal Directory
Tango Vintage @thetangovintage
Menswear + Tailoring
Dorset Suits dorsetsuits.co.nz / @dorsetsuits / Dorset Suits Together Journal Directory
Frank Casey frankcaseysuithire.co.nz / Frank Casey Together Journal Directory
Payne Tailors paynetailors.co.nz / @paynetailors / Payne Tailors Together Journal Directory
Working Style workingstyle.co.nz / @workingstylenz / Working Style Together Journal Directory
Jewellers
Graeme Thomson Antique Jewellery antiquejewels.co.nz / @graemethomson_jewellery / Graeme Thomson Antique Jewellery Together Journal Directory
Godavari godavaridiamonds.com / @godavaridiamonds / Godavari Diamonds Together Journal Directory
Hartfield Jewellers hartfield.co.nz / @hartfieldjewellers / Hartfield Jewellers Together Journal Directory
Orsini Fine Jewellery orsini.co.nz / @orsinifinejewellery / Orsini Fine Jewellery Together Journal Directory
Solitaire De Parnell solitaire.net.nz / @solitaire_de_parnell_jewellery / Solitaire De Parnell Together Journal Directory
Sutcliffe Jewellers sutcliffejewellery.com / @sutcliffejewellery / Sutcliffe Jewellery Together Journal Directory
Floristry
Grace & Flora graceandflora.co.nz / @graceandflora.nz / Grace & Flora Together Journal Directory
Venues
Cibo cibo.co.nz / @ciboparnell / Cibo Together Journal Directory
Auckland Museum aucklandmuseum.com/your-museum/venue-hire / @aucklandmuseum / Auckland Museum Together Journal Directory
The Village Square villagesquare.org.nz / @parnellcommunitycentre / Jubilee Hall Together Journal Directory
Gifting
Faradays faradays.store / @faradays.store / Faradays Together Journal Directory
Discover why Parnell is celebrated as New Zealand’s ultimate wedding Mecca. LINK TO THE PARNELL WEDDING ZINE
Free Parnell Wedding Mecca Digital Zine
