Sarah Bycroft is a New Zealand fashion designer, who has been fine-tuning her skills for over a decade. During that time her side hustle of creating refined, timeless bridal pieces flourished into her own label, Runa May Bridal.

Sarah is a designer known for a beautifully tailored look, achieving a perfect fit that compliments the beauty and uniqueness of each bride. Made to order by hand in New Zealand, Runa May Bridal showcases her passion for beautiful fabrics and classic design — whether it is a sleek gown, a full skirt matched with a knit top, vintage lace dresses and skirts, or a silky jumpsuit, the dresses are designed for modern brides looking for something unique and understated. Classic with a modern twist. 

We recently spoke with Sarah about the making of Runa May Bridal, her inspirations and her personal favourite dress. Continue reading below for more…

How long have you been in the fashion industry and how did Runa May Bridal start?

I have been working in the NZ fashion industry for 15 years. In my spare time, I started making wedding dresses for friends which soon became friends of friends.

What’s the inspiration behind the brand?

I wanted to create a bridal brand that was timeless and effortless and uncomplicated.  When naming my brand it made sense to name it after my Grandmother Runa who was all of those things.

What is Runa May’s point of difference?

Our point of difference is we make each piece here in New Zealand, each piece is made for you to fit you.

Read More: Forever Light by Runa May Bridal

Tell us about your latest work.

I have been working on some really exciting custom pieces for some upcoming brides. We can make custom pieces for our brides if they have something special in mind.  

What is your all-time personal favourite dress you’ve designed and made?

 One of my favourite pieces is the Alodie dress which is my wedding dress. I spent hours making sure the cut was just right and made several mock-ups and it really paid off. I still love it and have made it for several brides since then. (Pictured Below)

Who influences your work or where do you draw inspiration from?

I find inspiration everywhere. Films, magazines, fashion books. I also love the details found in vintage clothing. 

To learn more, head to Runa May Bridal.