Crane Brothers Ponsonby

The latest addition to Ponsonby Road is the elegant and third boutique store by Crane Brothers.

The new store opened on Tuesday the 19th of April and was celebrated with an official launch event on Wednesday evening the 20th of April.

The store is managed by Robert Niwa (pictured above), who has been with Crane Brothers for over a decade. Robert is backed up by Cam Downey, another familiar face who has recently returned to Crane Brothers after a hiatus in the Financial sector.

Best of Crane Brothers Accessories

The driver for the new store was the noticeable and dramatic shift in the way people have been dressing for work. Influenced heavily by COVID and working from home, work attire has become far more relaxed.

The Ponsonby store will be focused on this smart-casual sector, servicing gentlemen who have a desire to wear garments that can transition from work through to social settings. The Flagship High Street store in Auckland, will remain the place to go for formal occasionwear and custom suiting, whilst also offering casual options.

A large chunk of the Crane Brothers clientele live, work or socialise in the Ponsonby/Herne Bay area, so extending the store’s retail offering to this area made sense.

The boutique is light and airy, with an abundance of natural light. The interior finishes were designed in-house, and the design objects, all locally sourced, were carefully selected and curated, also by founder Murray Crane.

Crane Brothers AW22 Collection

We highly recommend putting the new Ponsonby Crane Brothers boutique on your list as a destination to visit this coming weekend or beyond.

Text

The new store is located at 271 Ponsonby Road, Auckland. Visit the Crane Brothers website here and their Instagram here.

Imagery by Sophie Miya-Smith