Estée Lauder unveils the next generation of its iconic foundation.
Estée Lauder, the leader in high-performance makeup, introduces the NEW Double Wear Stay-in-Place Makeup.
For decades, Double Wear has defined the foundation category, setting the standard for high-performance makeup and is loved by millions around the world. Today, Double Wear Stay-in-Place has been reimagined. As consumer needs have evolved and as science has advanced, Estée Lauder continues to redefine what a high-performance foundation can be. The New Double Wear is everything you love about the original, now with even better makeup and skincare benefits, so it is truly made for more.
The new flawless. The new full-of-life matte. This buildable, breathable long-wear foundation is made for more, with even more to love. 36-hour colour-true wear. Balances skin with oil control and hydration. Even more tailored shades – one made for you.
MORE BUILDABLE + BREATHABLE
The new Double Wear Stay-in Place is a more dimensional matte formula with medium to full coverage that moves and breathes with skin. It delivers a weightless, skin-like feel that unifies uneven skintone and covers imperfections, while reducing the look of pores. More fluid, more spreadable, and more layerable to build the perfect level of coverage.
MORE LONGWEARING
Double Wear Stay-in-Place is now even more long-lasting with 36-hour colour-true long-wear. It’s powered by NEW Polymer Mesh Matrix Technology, a breathable polymer system that acts like an invisible net, allowing the formula to move and breathe with skin. The result is ultra-comfortable, transfer-proof and water-proof colour coverage that’s also sweat, heat and humidity-resistant.
Each drop encapsulates 20 trillion colour-treated micro-pigments that are fully oxidised and stabilised to deliver uniform, skin-true coverage that does not shift or change throughout the day.
MORE SKIN-BALANCING
The new Double Wear immediately balances skin with oil control and hydration. It gives skin 36-hour oil control plus 72-hour moisture maintenance. Skin’s oil production is reduced in just 4 weeks.
Estée Lauder’s Double Balancing Complex featuring AlgaNiacin™ balances skin with oil control and hydration, while reducing skin’s oil production on bare skin over time. Three key elements include:
- Glycerin & Hyaluronic Acid: This blend delivers immediate moisture and helps maintain moisture levels over time.
- Niacinamide: Helps reduce sebum production over time.
- Brown Algae Extract: Helps reduce oil production over time.
MORE YOUR SHADE
Now available in even more tailored shades, crafted using Estée Lauder’s advanced expertise in skin tone innovation and 15 years+ of Color Capture technology. One made for you. The same true-to-skin match now with enhanced colour-treated micro-pigments in a more dimensional finish.
- 15+ Years of Color Capture Technology: A proprietary algorithm that maps Estée Lauder’s vast dataset of skin tone measurements to a corresponding complexion shade.
- Extensive Research and Testing: Multiple rounds of testing on real consumers across every depth and undertone. 14,000+ skin tone measurements from thousands of people across five continents, validating each shade on real skin.
- Craftsmanship: 50 hours to handcraft each shade, with scientists masterfully calibrating the right balance of pigments to match every skin tone measurement.
The new Double Wear Stay-in-Place is available in 67 tailored shades across 10 intensities and 3 undertones.
FORMULA FACTS:
- Oil-free
- Dermatologist-tested
- Ophthalmologist-tested
- Won’t cause breakouts, won’t clog pores (non-comedogenic)
- Free of: Animal Derived Ingredients, Drying Alcohol, Oil, SLS/SLES, Sulfite, Synthetic
Fragrance
NEW SLEEK GLASS BOTTLE:
We’ve given our iconic, recyclable glass bottle an upgrade. A more minimalist, chic and multidimensional design inspired by our new, more dimensional, never-flat matte finish.
USAGE:
- SHAKE/PUMP: Shake bottle or pump once for a dime-sized amount.
- DOT: Apply to the areas you want most coverage (for example, cheeks, forehead and chin).
- BLEND: With fingertips, sponge, or brush from the center of your face outward.
- REPEAT: Build full coverage as needed. Let each layer dry before applying more. Press in with fingertips for a natural-skin finish.
Availability: February 27th, 2026, at esteelauder.com.au / esteelauder.co.nz, and March 8th at all participating retailers.
Recommended Retail Price: AUD$83 / NZD$93
Press Contact: Renai Hagstrom, Undertow Media: renai@undertowmedia.com
