The world that we are living in today is entirely different to that of two years ago. Weddings and celebrations have adapted and evolved to suit the volatile climate we find ourselves in. We chat with Roanne Jacobson of Saben handbags to see how they are adapting to change and to find out their best advice when choosing a handbag…
Tell us a little about your brand for those who may not yet know you…
I started Saben in 2002 – While working as an artist in New York, I struggled to find unique quality, handbags that had equal parts form and function, so I started designing my own. After I came home to New Zealand, I got to work in my parents garage which is where the first Saben bag came to life.
What is your number one piece of advice for anyone purchasing a handbag for a wedding, birthday or special event this summer?
Think about what outfit you’re wearing and how your bag will work with the rest of your outfit. Do you want to wear your bag as a clutch? Crossbody? Do you need to be hands free to wrangle a toddler. Ensure your bag is as functional as it is beautiful.
How are you handling COVID affected couples within your own business?
Our bags will fit into your life long after the ‘I do’s’ so if weddings and special events need to be postponed, you will be able to get lots of use out of your new Saben whether you’re walking down the aisle at your wedding or at the supermarket.
Thoughts on the future and how your business and sector may change or evolve?
With our world becoming increasingly digital, people might not have the same opportunity to come in store and experience the bags in the same way they would have in the past. Our team in store (and on social) are becoming more like digital stylists, helping people understand the different ways of wearing our bags, the hidden functionality of the pieces and how they make you feel when you’re wearing them.
What do you do personally to cope with the stress of COVID and Lockdown? Any rituals or actions that help get you through?
It might seem cliché but taking time away from my computer, away from screens and getting out for a walk with the family and our dog. It helps me to re-set focus and take on whatever the day holds.
Visit the Saben website HERE and Instagram HERE
All Imagery by Sophie Bayly of Bayly & Moore.
