Scarlet Elegance: A Modern Bride

The heart of this editorial was deep-red, earthy, rich and romantic hues.

A contemporary, experimental editorial, Scarlet Elegance: A modern bride was conceptualised and photographed by UK based photographers Joy, by Ash and Photos by Rachel Wood. Photographed in a North London studio on both digital and 35mm film, the heart of this editorial was deep-red, earthy, rich and romantic hues.

For florals, Kate Floweran design studio drew inspiration from the core colours of the editorial and hand selected non-traditional seasonal blooms including rose hip berries, chrysanthemums, trailing amaranthus and natural grasses. With the use floral mounds and a split arch, their dynamic structural shapes elevated the editorial from bridal fashion to art.

The beauty styling drew inspiration from trends that have transcended time, with a sleek knot bun accented with a modern twist and a deep red lip. Versatile and timeless, the hair and makeup transformed from a chic modern bridal concept in the first look, to a deeply romantic second look, combining fashion, religion and art with the addition of a mantilla lace veil.

For fashion styling, the team chose to pay homage to current and future bridal fashion, with gold floral jewellery, a chiffon-wrapped bodice and matching scarf, classic lace, pearl accents and statement bubble sleeves. UK based bridal studio Lumi provided the modern, luxe dresses for the editorial.

From this collaboration emerges a collection of bold, feminine imagery perfect for the contemporary bride.

STYLIST & ON-THE-DAY COORDINATOR Joy, by Ash, @joy_by_ash; Photos by Rachel Wood, @photosbyrachelwood PHOTOGRAPHER Joy, by Ash, @joy_by_ash MODEL & AGENCY Liza Kiss, @lizakiss_; Revolt Model Agency, @revoltmodelagency FLORIST Kate Floweran, @katefloweran HAIR Ana Vas, @anavas_studio MAKEUP Amber Harlow, @amberharlowmakeup VENUE Shutterhouse Studio, @shutterhousestudio GARMENTS Lumi Bridal, @lumi_bridal ACCESSORIES Veil, Sleeves, & Scarf – Lumi Bridal, @lumi_bridal; Necklace – Sirene Jewellery, @sirene_jewellery STATIONERY Oh Blythe Design, @ohblythedesign