A sapphire-led expression of modern couture.
During Paris Haute Couture Week, when fashion reaches its most rarefied and expressive heights, Graff chose to unveil a new High Jewellery campaign that feels both timely and quietly commanding. Released on 26 January 2026, the campaign introduces a hero suite that distils the House’s long-held philosophy into a single, luminous statement: high jewellery as an exercise in restraint, precision and emotional power.
At its centre is an extraordinary sapphire and diamond choker anchored by a 31-carat unheated emerald-cut sapphire of Burmese origin. The stone is exceptional not only for its size, but for its purity and natural intensity, qualities that are increasingly rare and fiercely sought after. Rather than overwhelming the sapphire with embellishment, Graff allows it to lead the composition, positioning it as both focal point and narrative anchor.
The suite was created in the Graff atelier over hundreds of hours by master artisans, and the craftsmanship reveals itself through balance rather than excess. Inspired by the moment a single droplet meets a still pool of water, the design captures a sense of suspended movement. Emerald cut white diamonds form a continuous, luminous surface across the choker, allowing light to travel fluidly across its geometry. From the sapphire’s centre, pear-shaped diamonds and sapphires ripple outward, their arrangement echoing fractured reflections on water, dynamic yet controlled.
The result is striking without ever feeling theatrical. There is a clarity to the composition that feels aligned with contemporary couture, where confidence is expressed through precision rather than volume. With more than 200 carats of expertly selected Graff diamonds, the suite achieves impact through its mastery of light, proportion and negative space.
Matching earrings complete the narrative. Cascading emerald cut and pear shape white diamonds are punctuated by pear shape sapphires and centred by matching 5 carat emerald cut Sri Lankan sapphires. Together, the pieces speak to Graff’s fluency in stone-led design, where each gem dictates its own setting and rhythm. The sense of movement continues here, offering fluidity and elegance suited not only to the couture runway, but to modern occasions where jewellery is expected to hold its own against fashion rather than compete with it.
The campaign itself reinforces this contemporary sensibility. Shot through a lens of modern sophistication, it presents High Jewellery as powerful yet poised, eternal yet daring. Model Bibi Breslin embodies this balance, lending the collection an assured presence that feels less performative and more quietly magnetic. There is an emphasis on authority rather than adornment, an approach that resonates strongly with today’s design-conscious audience.
Francois Graff, Chief Executive Officer, describes the suite as a reflection of the House’s legacy shaped over more than 65 years, grounded in exceptional diamonds and gemstones and brought to life through innovation and craftsmanship. That lineage is evident, not only in the calibre of the stones, but in the confidence of the execution. Graff’s deep understanding of the emotional weight carried by rare gems allows the collection to feel expressive without excess, luxurious without ostentation.
For modern weddings and milestone events, this suite offers a compelling vision of occasion jewellery that feels both timeless and assuredly of the moment. It is jewellery designed to be worn with intent, commanding attention through quiet authority rather than spectacle. As unveiled during Paris Haute Couture Week from 26 to 29 January 2026, Graff’s latest High Jewellery suite affirms the House’s position at the pinnacle of its craft, where rarity, artistry and modern elegance meet in perfect equilibrium.
