Cult bridal brand Grace Loves Lace has launched 3 new dresses based on the feedback from over 80,000 brides around the world.
The gowns, named Vita, Anais, and Luca, are those that Grace Loves Lace customers dreamt up, that the brand then stitched into reality.
Feedback was taken over a 12-month period and included women from 6 different continents – totaling over 80 countries – from ages 18 right up to 60 years old. Their sizes spanned XXS to XXXL with all women involved having vastly different body shapes and bust sizes.
Some key takeaways that were factored into the creation of these 3, new gowns were brides wanting stretch lace, high- necklines, covered arms, A-line skirts and slip on fits.
Price point was also a key focus for the new capsule with all gowns priced under AUD $2,500.
Due to Grace Loves Lace’s local design, production and dispatch – all based in Burleigh Heads QLD – the business has been able to continue delivering new products during COVID-19.
“Because we are locally produced and manufactured, we are nimble and able to respond to our customers at a rapid pace. All our brides feedback comes to head office and we listen. We are fortunate enough that our business model allows us to deliver what they want from us, even during a global pandemic,” said Founder and Creative Director, Megan Ziems.
Megan’s vision of selling direct-to-consumer and listening to her customers has truly shown it stands the test of time.
For more, visit the Grace Loves Lace website.
